The preferred non-alcoholic drink chain in the planet, Coca Cola, started in Atlanta, Georgia, into the year 1886.


The preferred non-alcoholic drink chain in the planet, Coca Cola, started in Atlanta, Georgia, into the year 1886.

Being a manufacturer that is prominent dealer and supplier of soft drink concentrates and syrups globally, Coca Cola supplies its beverage concentrates and syrups to distributors, bottling and canning operators and fountain retailers and wholesalers. Apart from bottled and canned drinks that are soft concentrates, the company’s beverage products consist of numerous tea, coffee and sports drinks. Even though company started building its international network in the 1920s, it now operates in nearly 200 countries and produces a lot more than 400 brands.

Authored by Anna D.

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McDonald’s is one of the world’s largest chains of take out restaurants, which will be well-known for its hamburgers. It serves nearly 68 million customers each in 120 countries all over the world day. With its headquarters in the usa, McDonald’s began its operations into the year 1940 as a restaurant that is barbecue which was operated by Richard and Maurice McDonald. However, when you look at the 1948 the restaurant reorganised its business as a hamburger stand by incorporating production line principles year. Further in 1955, Ray Kroc became a franchise agent in the company. He later purchased the restaurant chain from the McDonald brothers and been able to expand it on an level that is international.

Published by Anna D.

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Marketing Essays

Within the last few several decades, globally recognised and established brands have been demonstrating growing interest in new global markets including those of developing countries (Riley et al., 2016). The entry into them is often hindered by various economic, political or cultural barriers while these environments are associated with substantial customer resources. The need to adapt to the particularities of every country of presence often forces global brands to adhere to ‘glocalisation’ strategies that combine the core components of their international positioning with localised positioning concepts to improve the potency of marketing communication (Parsons and Maclaran, 2017). However, the substantiation of such choices could be complicated and companies’ market entry decisions usually have to be studied on a basis that is case-by-case. The aim of this essay is always to explore the main element reasons why brands that are global different positioning strategies within the countries of these presence.

Compiled by Katy J.

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Strategic management allows for identifying the position of companies within their external environment and evaluating their internal resources and capabilities and discover the suitable ways of ensuring their growth and business success (Omolade and Tony, 2014). The quality of strategy development and the outcomes of its implementation directly depend on the skills of the managers acting as decision-makers (Sabourin and Ayande, 2014) at the same time. Spanish fast fashion companies count on innovation and intangible resources to achieve global growth (Truett and Truett, 2014). This emphasises the requirement to find the most effective strategic management approaches to determine potential bottlenecks that decrease the standard of decision-making in these organisations and avoid them from giving an answer to relevant market trends. Hence, the purpose of this essay is always to explore what management that is strategic and skills would stimulate the development associated with fast fashion industry in Spain.

Published by Philip S.

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Because the Internet sales industry is consistently growing on a global scale, companies are looking for new methods to influence customer behaviours and motivate clients to shop for their products and services when you look at the online environment (Dai et al., 2014). The grade of corporate information resources is among the critical antecedents of conversion, which emphasises the role of Internet platform elements when you look at the decision-making process. Therefore, website design is highly significant as this dimension is responsible for the convenience, effectiveness and trustworthiness of marketing interaction with prospective customers (Rozekhi et al., 2014). However, its role in the process that is decision-making often vaguely defined. The aim of this essay is to explore how design that is website influence customers’ intention to look online.

Written by Josh A.

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Marketing and sales communications is an essential part of any online strategy aided by the companies’ competitiveness and financial returns frequently perceived through the information of the messages plus the channels of the delivery (Falat and Holubci, 2017, p.148). However, regardless of the need for this concept, there still remains ambiguity that is substantial its strategic functions and roles for contemporary businesses. By way of example, scholars are yet to achieve a specific conclusion on how electronic word-of-mouth (eWOM) could possibly be successfully incorporated into the communications strategies of contemporary organisations (Park et al., 2018, p.304). This essay critically analyses the applications marketing and sales communications utilizing the aim of evaluating their strengths that are major weaknesses.

Authored by Jess C.

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Because of their growing popularity with consumers, social media have grown to be an effective marketing communications channel in addition to one-to-one communication means (Keegan and Rowley, 2017). Social media marketing (SMM) is often reported to contribute to consumer engagement and create positive perceptions and attitudes towards brands, products, and services (Chen et al., 2016). While SMM influences the way consumers evaluate and perceive goods and services when you look at the environment that is online it doesn’t necessarily results in a purchase decision (Barger et al., 2016).

Published by Josh A.

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Customer communication is just one of the main antecedents of customer satisfaction in the environment that is modernHanninen and Karjaluoto, 2017). Having the ability to contact a ongoing company on a 24/7 basis is generally recognised as an indication of consumer recognition and support. However, not all the organisations can afford recruiting large teams of English-speaking assistants with in-depth product training. Artificial intelligence (AI) solutions and AI-powered chatbots provided a remedy to this dilemma and allowed many organisations to make usage of 24/7 functionality into their marketing communication strategies (Pavliscak, 2018). The list of successful adopters includes companies that are such Whole Foods, Pizza Hut, Domino’s, and H&M (Kim, 2018). However, these brands fit in with the mass market segment and their consumers might not have the level that is same of expectations as premium brands clients. This gap is closed by this essay by exploring the aftereffect of chatbots on the client satisfaction in luxury e-services.

Authored by Josh A.

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With Apple using face scans to unlock your iPhone X and Google incorporating FaceNet functionality to sort your Google Photos and tag people in them, it is evident that facial recognition has become a modern-day phenomenon on par with blockchain and artificial intelligence (Gemalto, 2018). While engineers and programmers are looking for new how to improve the accuracy and effectiveness of this technology, marketers are more worried about the ways it can be used to enhance customer communication and personalisation. From the one hand, being able to identify consumers behind the unit and even ‘read’ their emotions may be highly valuable for promoting goods and services that fit their mood and preferences (Yang et al., 2018). This raises multiple ethical challenges within the scope of the recent personal data protection regulations and the rights for privacy on the other hand. Unfortunately, the world of facial recognition application in marketing is a area that is relatively understudied of knowledge. This suggested the necessity to explore the emerging opportunities and challenges in this sphere which you can use by modern marketers.

Compiled by Jess C.

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Finance Essays

Security holdings become riskier when stock prices fluctuate. Such fluctuations are commonly thought to be volatility, whereas, minor ones tend to be considered market noise (i.e. the shifting positions of investors on inter-day trading). Thus, as investors move to boost their positions, a number of variables are taken into account, such as for example macroeconomic conditions, accounting statements and industry trends. Option valuation also takes these variables into consideration utilizing the value that is present of stock price as a benchmark on which hedges will undoubtedly be formed. The main variables used to derive an price that is option’s current stock price, intrinsic value, time and energy to expiration, and volatility (Bodie et al., 2009). Therefore, options can best be described as ways in which investors usually takes advantageous asset of superior information to hedge against their current stock positions.


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